CONSUELO MARSHALL
With over 20 years' experience in arts management for government arts programs and nonprofit arts organizations, Consuelo Marshall makes it her business to raise more funds for the arts.
In 1991, she founded her consulting business, Underwood & Associates, which provides services to cities, nonprofits and individual artists. As development director for Arts Council Silicon Valley from 1997 to 2001, she raised $1.2 million annually. In 2004-05, as development consultant for the California Assembly of Local Arts Agencies, a statewide service organization, she raised $305,000 from foundations to support it when state arts funds were almost zeroed out.
A published writer and poet, Marshall was poetry editor for ARTLIFE magazine and perfoms readings of her work. She earned her B.A. in Fne Arts and a teaching credential from Mills College.
Click here to view resume. |
TO EXPECT FROM OUR SERVICES
- Describe your needs, and we will tell you if we can help you.
- Give you reasonable rates and agree on a contract for services.
- Work with you on deadlines in order to receive the best results in a timely manner.
- Review and receive a copy of all final documents sent to funders.
- Respond with answers to all of your questions or solutions to challenges.
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WOULD YOU CONTRACT WITH UNDERWOOD & ASSOCIATES TO HELP YOU RAISE FUNDS?
- Years of writing
and editing skills ensure that your grant proposals are well-written.
- Skill in describing your program's
value to perspective funders.
- Expertise in following guidelines and procedures for private and public funders.
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CAN UNDERWOOD & ASSOCIATES HELP YOUR ORGANIZATION BECOME MORE FISCALLY STABLE?
- Review your agencies' past proposals with you and suggest revisions.
- Review your agencies' past grant reports and give you guidance on how to make them more effective.
- Teach you how to communicate more effectively with funders.
- Work with you and later your board to plan how you can work together to solicit funds from individuals.
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IS THE MONEY FOR THE ARTS?
Earned income is the largest
source of revenue for the
typical nonprofit arts
organization. Recent
studies have shown that
arts organizations need to
increase earned income to
make up the decline of
other sources.
Support for the nonprofit
arts is a mosaic of funding
sources — a delicate balance
of earned revenue, government
support and private–sector
contributions. The pie chart
below provides a snapshot of
what the average revenue
picture looks like for a
nonprofit arts organization
in the United States.
Source: Americans for the Arts, 2004
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